BY Hadley Malcolm, USA TODAY
With Burger King’s advent of a hamburger dressed up as a burrito and Pepsi’s revival of its eerily clear cola, it seems like fast-food purveyors and soda bottlers are spending more time creating crazy new mash-ups in laboratories than fresh recipes in kitchens.
Hoping to break through the marketing clutter, bizarre combinations of otherwise familiar foods are coming faster than you can get through the drive-through.
With the “Whopperito” — Tex-Mex-seasoned hamburger meat, drizzled with melty cheese and wrapped in a flour tortilla — Burger King hopes it has another cringe-worthy hit that attracts more diners who find the idea appealing than turns off those who consider it revolting. The concoction comes from the same chain, after all, that crusted pasta in Cheetos earlier this summer to create “Mac n’ Cheetos.”
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