As marketers, we’re always looking for ways to build brand loyalty, nurture relationships, and keep the sales funnel engine humming. One of the best ways to accomplish all of this is to use Facebook posts. We’ve seen corporate and small business social media meltdowns, but what kinds of posts are likely to get shares, likes, and comments?
Like vs. Share
First, let’s discuss what it means to like or share a post. When you like a post, you are saying more than “I like this.” You also are saying something like “I support/believe this” or “I understand what you’re going through.”
Shares, on the other hand, are far more valuable to a business, as they increase its reach exponentially. Shares also are harder to earn. The post has to communicate something about the person sharing it or forge a bond between that person and their friends and followers.
According to social media expert, Brian Carter, “[w]hen we click share, we’re obviously saying ‘I like this so much, I wish I had created it myself. I want everyone I’ve connected with on Facebook to see it. I’m ok with my family, coworkers, supervisors, bosses – and anybody else I’ve friended, knowing that I like it.”
Like and Share If You…
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