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Through the Looking Glass: Tech start-up aims to move virtual reality beyond goggles

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In a nondescript former glass factory in Brooklyn, a start-up is attempting to pioneer a gear-less future of virtual reality — and hoping consumers will pay hundreds of dollars to partake in that vision.

The company, Looking Glass, creates three-dimensional holographic displays in transparent cubes that harness more than 2 million pixels. On Wednesday, the company launched Volume, a 21-inch, 30 pound personal volumetric display that allows users to create and share their own 3-D content.

Here’s the catch: At a time when the fulcrum of VR tech revolves around the use of cumbersome hardware, Volume’s selling point is creating interactive 3-D experiences that don’t use headgear or glasses.

It’s part of what founder Shawn Frayne calls a “contrarian bet” he anticipates will become the future of a VR sector that’s a recent report by Goldman Sachs said was rapidly morphing into a juggernaut worth at least $82 billion.

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