By: Michael Leander
Are you a copywriter or someone charged with writing copy, even if you do not consider yourself a copywriter? Then you would do well to study copy-writing and learn the most powerful words to use in your copy. Scroll down to get the list of the top 10 most powerful words in the English language.
I am not a copywriter. Nor is English my first language. Early in my marketing career I attracted a new client purely based on the last minute copy I reluctantly created. I had to write the advertising copy because the “real” copy-writers employed by the agency didn’t have time. As a result – and much to my surprise – the agency won the account based on my amateur copy-writing.
Later I was asked to join another advertising agency. The client wanted to follow me, but insisted that I personally write copy for their advertisements, TV and radio commercials and brochures. And so I did for years, even though I never really knew what I was doing. Nor did I know why it worked as well as it did. (at the time I did not know about testing, A/B split tests and such)
Keep on studying to improve your copy writing skills
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