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The SCARF approach.

March 27, 2013 by admin

Interview with David Rock, director of the Neuro Leadership Institute.

Q. You’ve developed an acronym — SCARF — to better explain people’s behavior, particularly at work. Can you explain it?

A. It’s really a summary of what motivates us, the things we feel most passionately about, both positively and negatively, that are driving our behavior all the time. They’re almost like the primary colors of intrinsic motivation.

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