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The Real Reason So Many of Us Crave the Apple Watch

March 12, 2015 by admin

Kit Yarrow @GenBuy

575 Madison Avenue New York City Apple WatchThis week’s unveiling of the Apple Watch has hypnotized the masses, or at least the media. Why are we so enraptured by a device that it’s pretty obvious we don’t need?

No one really needs an Apple Watch. Yes, it will have many uses, including tracking exercise, making mobile payments, reading email, and running all sorts of apps. But smartphones and other devices are capable of doing all of these things and more. So why do so many of us want an Apple Watch? Here are a few insights:

The Slow Striptease

A month ago, I was riding in an elevator in San Francisco (45 minutes from Apple headquarters) and noticed someone wearing what appeared to be an Apple Watch. I asked him if it was indeed the much-hyped unreleased watch. He said yes. He also said I couldn’t touch it. Okay, no problem, but how about giving me a quick review? No dice. Fine, at least tell me how it is that you got one. No way, not a chance

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World-Wide Business Centres
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New York, NY 10022
(212) 605-0200

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