By Jo Disney, News and Features Editor, U.K. for Officing Today.
Social networking is a powerful marketing tool for the business centre and flexible workspace industry. It’s also an extension of other parts of your business – including customer service, branding, sales and after care. So it pays to get it right from the start.
Research shows that 63% of millennials stay updated on brands through social networks, and 89% of 18-29 year-olds are active on social media. Many businesses have a social media presence – be that a Linkedin profile or a spot of dabbling on Twitter. Yet according to Tony Restell, founder of Social Hire, most SMEs fall well short of their full social media potential.
“Many SMEs lack a strong social media presence because they don’t have the skills and resources to manage an effective social media strategy,” Tony said. “It needs a lot of resource and time to do it right and to get return on investment. Social media shouldn’t be landed on an admin person; it needs a focused and experienced resource with the right tools to make it work.”
Tony explained that businesses should follow four key steps to start to establish a strong social media business strategy:
1) Understand your audience
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