From thedijuliusgroup.com
We all have a company or two that we can’t fathom life without. What are the few companies that you would be extremely upset if I told you, “You can no longer do business with them, ever again”? When I ask my audiences this question, the same brands always get mentioned: Apple, Starbucks, Nordstrom, & Amazon besides local mom and pop shops. Now the important part is, think about what they have done and what they consistently do to make you so loyal, to make you feel that you cannot live without them. That is power. That is brand loyalty. The more people you can make feel like they cannot live without your brand, the closer you are to making price irrelevant. The key deciding factors to being a business people cannot live without are:
- Great service/products
- Consistency
- Ease of doing business
- Employee Evangelists
- Educate versus Sell
- Personalized Experience
1. Great service/product
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