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Serviced office fights back against co-working fad

December 2, 2016 by Blog Posts

By Nicole Lindsay writing for The Sydney Morning Herald 575-madison-avenue-office-space-and-meeting-rooms-new-york-city-coworking

Serviced office providers have quietly risen to the challenge posed by fast-growing and trendy new co-working spaces by offering their own version of the product.

Sydney-based Servcorp is trialling co-working spaces at four locations – Sydney, Tokyo, New York and London – and Regus is using the Spaces brand to develop muscle in the new territory.

Servcorp chief operating officer Marcus Moufarrige said: “Co-working is a very fashionable term. We like to talk about flexible spaces and the flexible space area is growing immensely. It’s not disrupting serviced offices. We are already disrupting traditional offices and we’ve been doing it for around 40 years.”

“It’s been successful in London and going OK in Sydney and New York,” Mr Moufarrige said. “It’s not the Uber of office. Uber doesn’t have drivers or cars whereas even co-working spaces have to rent offices and pay staff.”

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