If only everything was as easy as moving into an office at World-Wide Business Centres’ 575 Madison Avenue location.
The following article by Jenna Wortham chronicles the perils and pitfalls of launching a new product.By JENNA WORTHAM
I first heard about the JuiceTank, a slim iPhone case that doubles as a wall charger, when my friends started raving about it two years ago on Twitter. There was one catch, though it didn’t bother them: The JuiceTank didn’t yet exist.
It was the brainchild of two guys at a start-up company who were seeking money via Kickstarter, the crowdfunding site. My curiosity was piqued, too, so I paid $55 in March 2012 to help bring the gadget into the world. My money was a “pre-order,” and my own JuiceTank was slated for delivery a few months later.
For a while, I eagerly awaited the arrival of my spiffy new charger, but as time passed — a lot of time — I managed to do without it. Then, a few months ago, I became determined to find out what had happened to my order and to my money. So I sent a polite email to the support team, which replied that my JuiceTank had actually been delivered some months earlier, but to an old address. The team offered to send a replacement.
I had another idea, though: I identified myself as a reporter and asked to be put in touch with the creators of the JuiceTank, so I could learn what had gone awry.
World-Wide Business Centres
575 Madison Avenue
New York, NY 10022