Out-love your competition – This is one of my favorite new phrases. Think about it. Nearly everything can be copied: the products or services that you sell, your décor, website functionality, menu, and prices. Can you really out-work your competition? Out-think them? However, the one area you can get a distinct competitive advantage is by out-loving the businesses you compete against. The only way to do that is stop the typical squawking that goes on about how difficult Customers can be, and start just appreciating them.
Celebrate your Customer – I am not talking about simply having a Customer appreciation event or week, or starting a VIP program, which are all good practices to implement. What I am talking about is having internal Customer appreciation awareness campaigns. This will dramatically change the mindset of your employees, even yourself. Far too many businesses sit around and discuss how difficult their Customers can be, how demanding they are, how they have unrealistic expectations.
World-Wide Business Centres
(Offices and Meeting Rooms in New York City)
575 Madison Avenue – 10th floor
New York, NY 10022