Millennials are now the largest generation in America, and as they work their way into the corporate world, they are driving change in business communication, says Jeff Corbin, CEO and founder of APPrise Mobile, a provider of mobile communication apps.
“As the workplace evolves and millennials continue to comprise the vast majority of the workforce, the importance of communicating and engaging with employees has never been more important. There is definitely a shift taking place from ‘old school’ and legacy communications solutions like email and corporate intranets to newer, more mobile friendly tools,” Corbin says.
A 2016 Digital Workplace Communications Survey conducted by the PRSA Employee Communication Section and APPrise Mobile discovered that, while communication is a top concern for most businesses, they aren’t being as effective as possible in the area. And millennials are forcing businesses to catch up, as these digital natives enter the workplace armed with an arsenal of mobile communication tools and expecting the same from their employers.
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