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Kristin Muhlner of NewBrand Analytics: The Upside of Being Replaceable

February 9, 2015 by admin

This interview with Kristin Muhlner,chief executive of NewBrand Analytics, a social-media-monitoring company, was conducted and condensed by Adam Bryant.

Q. What were you like when you were younger?575 Madison Avenue New York City change bulb

A. I grew up in Paducah, Ky. I danced a lot, and I was also the nerdy kid who did science fairs and things like that. I graduated early and went to college in Memphis when I was 16. It was interesting because in Paducah I never quite fit in. I started to feel not so odd anymore at college, which was great.

What did you study in college?

I was an economics major, but I also ran the school newspaper. I was soliciting various companies to buy ads, and Andersen Consulting, now Accenture, was interested because they were recruiting. As I was working through the business terms with the local partner, he said, “Why aren’t you interviewing with us?” I didn’t even know what they really did, but one thing led to another, and I wound up working for them.

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World-Wide Business Centres
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New York, NY 10022
(212) 605-0200

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World-Wide Business Centres
575 Madison Avenue, 10th Floor, New York, NY 10022-2511, Phone : 212.605.0200, E-mail : info@wwbcn.com
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