This interview with Kristin Muhlner,chief executive of NewBrand Analytics, a social-media-monitoring company, was conducted and condensed by Adam Bryant.
Q. What were you like when you were younger?
A. I grew up in Paducah, Ky. I danced a lot, and I was also the nerdy kid who did science fairs and things like that. I graduated early and went to college in Memphis when I was 16. It was interesting because in Paducah I never quite fit in. I started to feel not so odd anymore at college, which was great.
What did you study in college?
I was an economics major, but I also ran the school newspaper. I was soliciting various companies to buy ads, and Andersen Consulting, now Accenture, was interested because they were recruiting. As I was working through the business terms with the local partner, he said, “Why aren’t you interviewing with us?” I didn’t even know what they really did, but one thing led to another, and I wound up working for them.
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