This interview with Victoria Ransom, chief executive of Wildfire, a provider of social media marketing software, was conducted and condensed by Adam Bryant.
A. When I look at my values as a leader and at the culture in our company, they’re really a strong reflection of the values I was raised with, such as hard work and leading by example. I grew up in a really small farming community in New Zealand. Everybody pitched in. Everybody worked hard. We talk a lot about the value of humility at Wildfire, about not getting ahead of yourself.