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HOW TO MOVE CUSTOMERS PAST PRICE

May 23, 2019 by admin

By  Jeff Mowatt , writing for The Dijulius Group

Do your team members ever give you this excuse when your company loses a customer, “Our competitors are hammering us on price. That’s why we’re losing business.”  It’s a convenient excuse that puts the blame on those nasty competitors. But the truth is, most customers don’t buy based on price alone. If that were true we’d all live in the cheapest homes, buy the cheapest vehicles, and every time we went out to eat, we’d always eat fast food. As you know, customers buy based on overall perceived value. The question becomes, what do today’s customer value – to such a degree they will willingly pay a premium? The answers may surprise you. 

WHAT CUSTOMERS REALLY WANT 

Having worked with over 400 client organizations and conducted surveys of over 11,000 of their customers, we discovered there are some 35 factors that customers consider (often subconsciously) when they decide to pay a premium. Here are two that I talk about in my training seminars and speeches. 

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World-Wide Business Centres
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575 Madison Avenue – 10th floor
New York, NY 10022
(212) 605-0200

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World-Wide Business Centres
575 Madison Avenue, 10th Floor, New York, NY 10022-2511, Phone : 212.605.0200, E-mail : info@wwbcn.com
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