by Brent Barnhart writing for sproutsocial.com
Do you have your social media marketing strategy squared away for 2019?
If not, we don’t blame you.
Because 2018 was a whirlwind year for social marketing to say the least.
Facebook was shrouded in controversy due to its algorithm changesand privacy concerns. Instagram finally came into its own by rolling out a whole slew of business features while also passing the one-billion user mark.
All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real.
And that doesn’t even scratch the surface.
Last years happenings combined with this year’s emerging trends have left marketers with a sense of analysis paralysis. Where do you go from here?
Perhaps what matters most is that you have a strategy at all. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose.
1. Set goals that address your biggest challenges
First things first: you need to figure out what you want out of social media at large.
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