By: Zlati Meyer, USA TODAY
Companies from KFC to Coca-Cola are peddling items that have little to do with the noshes they’re known for. Swag like this not only caters to superfans, but the more extreme merchandise may garner media attention, which means more buzz and ultimately food sales
You could use that $1 bill toward a small bag of Cheetos.
Or you could use 20,000 of them to buy a Cheetos earrings and ring set with orange sapphires and black and white diamonds set in 18-karat gold. Yes, that’s $20,000 U.S. dollars.
As competition on supermarket shelves and in food courts grows fierce, food manufacturers and fast-food chains are looking beyond the usual T-shirts and baseball hats to accessorize customers.
Companies from KFC and McDonald’s s to Hidden Valley and Coca-Cola are peddling items that have little to do with the noshes they’re known for.
Think chicken and pillowcases ($14), Big Macs and wallpaper ($47), ranch dressing and fountains ($89) and soda and purses ($36.03).
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