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Fandango taps Kenan Thomspon for massive marketing push

October 27, 2015 by Blog Posts

by: Annlee Ellingson
staff writer for L.A. Biz

575 Madison Avenue New York Office Space Kenan

FANDANGO

Meet Miles Mouvay — a movie lover so fanatic he smells like popcorn butter. Played by “Saturday Night Live’s” Kenan Thompson, he’s the new mascot for Fandango in the ticket seller’s largest marketing campaign yet.

Fandango introduced the character today in a multi-million dollar ad campaign encompassing television, online, mobile and in-theater ads. The push is part of a broader initiative to promote movie fandom in general and emphasize the company’s evolution from showtime and ticketing information to a moviegoing hub with reviews, commentary, celebrity interviews, trailers and more.
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World-Wide Business Centres
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World-Wide Business Centres
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