People might have freaked out when a Starbucks opened within the Main Street Bakery at Walt Disney World, but how soon we forget. Cross-branding is nothing new. When Disneyland opened, it featured a Mexican(ish) restaurant called Casa de Fritos run by the Frito company. It was on New Orleans Street, near another product-placement eatery: Aunt Jemima’s Pancake House. It at the Casa de Fritos that the beloved Dorito was invented. Yes, really.
Arch West, the Frito (later Frito-Lay) marketing executive credited with the product’s creation, died in 2011 and was buried with a layer of his tasty legacy sprinkled over his ashes. The Dorito legend varies: one version has it that West discovered tasty tortilla chips at a roadside stand and decided to bring them into American homes.
Another version of the story is that…
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