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Doritos Means “Little Golden Things,” And They Were Invented At Disneyland

February 9, 2016 by Blog Posts

575 Madison Avenue office space New York DoritosBy Laura Northrup writing for Consumerist.com 

People might have freaked out when a Starbucks opened within the Main Street Bakery at Walt Disney World, but how soon we forget. Cross-branding is nothing new. When Disneyland opened, it featured a Mexican(ish) restaurant called Casa de Fritos run by the Frito company. It was on New Orleans Street, near another product-placement eatery: Aunt Jemima’s Pancake House. It at the Casa de Fritos that the beloved Dorito was invented. Yes, really.

Arch West, the Frito (later Frito-Lay) marketing executive credited with the product’s creation, died in 2011 and was buried with a layer of his tasty legacy sprinkled over his ashes. The Dorito legend varies: one version has it that West discovered tasty tortilla chips at a roadside stand and decided to bring them into American homes.

Another version of the story is that…

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