Ryan Scott writing for Causecast.com
High employee engagement is a goal shared by most company leaders, as it’s widely viewed as an indicator of a healthy corporate culture that many believe breeds higher levels of productivity, retention and recruitment. Deloitte reports that 87% of executives rate culture and employee engagement as their biggest HR related challenge.
But there’s no universal consensus on how companies can achieve high engagement, and in fact there isn’t even agreement on what defines employee engagement.
As George LaRocque wrote in his recent #HRWINS executive brief, “Where Purpose Meets Performance: Can HR Tech Solve Culture?”, the experts studying employee engagement have examined everything from happiness to community embeddedness, social network analysis, motivation and incentives, collaboration, personality and culture assessments, and more. The myriad opinions on what defines employee engagement clouds the discussion and makes it all the more elusive.
LaRocque took a stab at understanding employee engagement by looking at companies with successful cultures to understand what they’re doing right. What drives engagement for today’s employees? Where do employers perceive the best ROI for engagement? How are culture and HR driving business results? And what technology are companies using to enable and reinforce their healthy cultures?
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