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Demystifying Social Media

June 21, 2012 by admin

Social Media is fast becoming the number one marketing and PR vehicle for many companies.

Executives certainly know what social media is. After all, if Facebook users constituted a country, it would be the world’s third largest, behind China and India. Executives can even claim to know what makes social media so potent: its ability to amplify word-of-mouth effects. Yet the vast majority of executives have no idea how to harness social media’s power. Companies diligently establish Twitter feeds and branded Facebook pages, but few have a deep understanding of exactly how social media interacts with consumers to expand product and brand recognition, drive sales and profitability, and engender loyalty.

Read the McKinsey Quarterly article by clicking here.

Filed Under: New York Office Space Blog | WWBC News, News, Office space

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