By Philipp Wolf customerthink.com
If you’ve spent any time reading about customer success (CS), you’ve probably noticed that it emphasizes crafting positive customer experiences. Read any content about the field of customer experience (CX) and you’ll see the same.
So what separates the two? Are customer success and customer experience really the same thing? Or are there differences that differentiate them?
We’re big on customer success here. But we also understand the value of customer experience. Here’s what we’ve learned about the two fields, how they differ, and how they work together.
Defining Customer Success And Customer Experience
Let’s start by defining the terms we’re talking about.
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