“I can’t stand the sound of my own voice!” This is essentially every person who ever attempted to set up a voice messaging service for themselves. There can easily be a disconnect in how we think we sound, and how we actually sound.
So how about the voice of the brand? Do you think your company has a disconnect between what you assume you sound like and what you actually sound like? Is it too painful to really listen to how the world hears our brands?
The thing about communication is much of how we communicate is not in the what of our words but rather in how we deliver the message.
Where as before phone calls and letters and interactions took time–and the company was in complete control of time, place and channel–those days of company control are over. Now companies must be ready to field incoming messages anywhere anytime. Companies must be ready to listen and respond every day and every night of every year. Don’t believe me? Remember this article about “how one stupid tweet blew up Justine’s Sacco life?” She sent a tweet boarded a plane and 11 hours later realized her life was over. This type of overnight destruction can happen to any person and any brand today.
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