By David Card
If you’re in senior management at a startup or a midsize tech company, you’re likely bored with and flummoxed by necessary but tedious back-office functions like HR, accounting, and legal. And there’s an even chance that those departments aren’t as effective as they could be. Take heart. Skills you have and processes you know can play roles outside R&D and product development.
When Gigaom Research surveyed senior execs at startups and smaller companies, they told us they’d much rather spend their time on activities where they could contribute the most value to their company. That meant core strategy and growth. In fact, only 14 percent were happy with how they spent their time. They felt back-office operations and maintaining the business distracted from growth.
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