Those who would rather choke on a wishbone than forgo pecan pie for Thanksgiving Day sales or venture into the Black Friday madness might be happy to hear that next weekend’s deals may be just the tip of the iceberg.
“The 2014 holiday season is shaping up to be the most promotional holiday season on record,” said Steve Barr, retail and consumer leader at PricewaterhouseCoopers.
Though the pre-planned Thanksgiving Day and Black Friday deals offer steep discounts on select items, retailers adjust prices constantly through the season in response to demand and competition, and the frequent sales happening since the beginning of November suggest there’s more to come, Barr said.
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