by Adrian Miller writing for businessknowhow.com
You want happy, satisfied customers that will return to your business and refer their friends. You know you need to provide good customer service to achieve that. But do you know what it really takes to provide exceptional customer service?
The statistic that 50% of new businesses fail within their first year is fairly well known. Ugly and scary, yes, but well known. And yet this gloomy statistic may encourage those who make it to day 366 to breathe a sigh of relief. After all, if you make it past year one, you’re laughing, right?
Well, no; they aren’t quite in the clear, yet.
It’s kind of like a game show; once you make it past the first round, then things really start to get challenging, because an alarming 95% of businesses fail within their first five years.[1]
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