By Sam Briones (from the Principled Profit Website)
For most businessman, when things start to go wrong in the business, and everything is not running the way it should be, it is almost instinctive to keep their customers in the dark. The common misconception is when you come clean with your customers, they might think of the glitches as signs of weaknesses and opt to go somewhere else. In actuality, this is really not the case. Customers really appreciate honesty, and more often than not, businesses who remain honest are rewarded for it. Here are 5 excellent reasons why you should continue to stay honest with your customers.
1. Honesty creates trust. When you are honest with your customers, you immediately begin to create a relationship of trust with them. So many people appreciate businesses for telling it like it is. The rapport that you establish with your customers in this instance will do well to secure future relationships. Of course, customers will always want to go back to the business that they trust. They will feel like you are not misleading them, or are just out there to make a profit off them!
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