BY: Tricia Morris
Dos Equis may lay claim to The Most Interesting Man in the World, but it’s another brand that boasts the world’s most interesting and famous customer service representative: Virgin Group Founder, Richard Branson.
While the billionaire son of a barrister and flight attendant could easily take a break from the business spotlight, he chooses to continually shine it toward what he believes is a key differentiator for all brands including his own, and that’s customer service. In Forbes, Entrepreneur magazine, the Wall Street Journal, and on his own blog and Twitter (when Richard Branson tweets, it’s him, not an assistant or a PR firm), Branson consistently credits customer service as a key to his companies’ and other companies’ success. And if Sir Richard Branson is willing to dress up as a female flight attendant and serve drinks in front of the cameras (even if it was the result a bet), you better believe he is willing to do whatever it takes to promote his brand’s service.
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