Every person has a distinct personality type and buying decision behavior. Cultural traditions, race, and social status influence an individual’s decisions and actions. This is why sales professionals need to understand these key factors to map out a strategy that best fits them.
While it’s possible to cater to different sets of audiences, it’s important to know not only their needs and preferences but also their buying behavior and expectations.
Here are four different customer personality types essential for your sales success:
1. The Analytical
People who possess this personality look for facts and figures in a sales presentation. In a post written by HubSpot’s Leslie Ye, she explains that people with this personality type do advanced research on the business contact prior to the initial interaction.
Analytics prefer to have deeper knowledge about the subject before getting convinced on a particular matter. They verify each information and focus more on the brand’s features to make sure of its quality and efficiency.
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